UPSIDE-DOWN PERSPECTIVE
From content to form and back
Through a collaboration of A14/Daniela Lorenzi and Cristina Balbiano d'Aramengo, the theme of this new series of workshops proposes bookbinding and original print making techniques as instruments for graphic design project planning and production.
Intentionality, technique, form, content, and language are all elements which equally contribute to the successful design, planning, and creation of a book or a folder.
The workshops provide an opportunity to closely look at the world of small publishing houses and limited edition artists books, and draw inspiration from artists and graphic designers projects, as well as from significant experiences in bookbinding.
THE PROGRAM #04
From gray to color: can we trust our sight?
Light / Shadow
Deafness / Resonance
Quantity / Quality
Depth / Surface
Movement / Fixity
What is the gray?
How many and which grays we know?
In how many ways can you get the gray when printing?
What happens to the gray when meets the colour? And to the colour when meets the gray?
How the eye reacts to the contiguity between the colours?
The colours are also manifested in their interrelation: the gray can enhance or dampen the outcome of this interrelation.
What is the simultaneous contrast? How can we use it in our work?